Websites for independent insurance agencies
Your website should do the work your front desk does.
$1,500 to build. $99 a month to host it and keep it current. No contract, and you own the domain, the code and every word on it. Live in five business days.
Thirty minutes with Aiste, who runs this and InsuraMate. Most agencies get a preview of their own site before they pay anything, and the booking page is under the InsuraMate name because it is the same two people.
What you get
Six pages, written for your agency
Not a template with your logo dropped in the corner. We write the pages from your own material, your team, and the carriers you are actually appointed with. Nothing generic, nothing invented, nothing about a line of business you do not write.
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Home
The agency, the lines you write, the towns you serve, and one obvious next step on every screen. Your phone number is tappable on a phone.
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Personal Insurance
Auto, home, renters, umbrella, and whatever else you actually sell, in your words. Each one with a quote request that reaches your inbox.
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Commercial Insurance
Your commercial lines and the industries you know. This is the page that wins the business owner who is searching at 9pm.
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About and Team
Your people, with photos and real bios. Your history, your licences, your associations. This is the page prospects read before they call you.
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Contact and Quote
Address, hours, and a quote form that asks the questions you would ask on the phone. Submissions arrive as email in your inbox, formatted so you can act on them.
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Service Center
The page that stops your phone ringing for things a form can handle. Claims contacts by carrier, policy change requests, certificate requests, and links to your carriers’ payment portals.
What is in every build
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A quote request form that reaches you
Straight to your inbox, no login, no portal, no third party holding your leads. We do not keep a copy of your customer data.
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A certificate of insurance request form
It asks for the holder, the address and the job details, so nobody has to call back for a missing field.
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Your carriers, with claims numbers
Pulled from the state registry so you do not have to type them out, then sent to you to correct before anything goes live.
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Built for a phone first
Most of your customers arrive on one. Pages load in well under a second and a tap dials your office.
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The search basics, done properly
Real page titles and descriptions, the structured data Google uses for local results, a sitemap, and your Google Business Profile linked up.
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Nothing invented, ever
Every name, year, address and carrier comes from your material or the state registry. An empty section is better than a plausible guess.
The price
$1,500 to build. $99 a month. No contract.
That is the whole price. There is no setup fee on top, no per page charge, no annual commitment, no cancellation fee, and no invoice you did not expect.
$1,500
One time
Six pages written for your agency, the forms, the carrier and claims information, the search setup, one revision round, and launch. Paid by card before we start. Money back if we cannot launch your site.
$99
A month, month to month
Hosting, SSL, daily backups, uptime monitoring, security updates, and your domain renewed at cost in your name. Plus any small change you email us, done within two business days. Text, photos, staff, hours, carriers, phone numbers, that kind of thing.
Cancel any time. We hand over the files and the DNS and the site is still yours. No exit fee, no hostage situation.
What this costs over three years
Setup plus 36 months, at each vendor’s entry level plan. Prices checked September 2026 from each vendor’s own pricing page.
| Vendor | Setup | Per month | Three years | Do you own it? |
|---|---|---|---|---|
| Insurance Agency Sites | $1,500 | $99 | $5,064 | Yes. The code and the domain. |
| Webtricity, built for you | $599 | $49 | $2,363 | No. The template stays on their platform. |
| InsuranceSplash | $0 | $89 | $3,204 | No. |
| Agency Revolution Essential | $500 | $140 | $5,540 | Not stated anywhere on their site. |
| BrightFire | $0 | $170 | $6,120 | Not stated anywhere on their site. |
| Advisor Evolved Quick Launch | $1,800 | $150 | $7,200 | Domain yes. Site no, the theme is proprietary. |
| Stratosphere | $2,000 | $149 | $7,364 | They will transfer it for a fee. |
We are not the cheapest and we are not pretending to be. Webtricity and InsuranceSplash beat us on price with template sites that live on their platform. Against the four vendors most agencies actually shortlist, we cost less over three years, we are faster than all of them, and we are the only one where the answer to “do I own it” is a plain yes.
The other number worth knowing: a freelancer builds a five to ten page brochure site for $1,500 to $8,000 and takes four to eight weeks, and does not know what a certificate of insurance is.
Add-ons, if you want them
- Every page in Spanish $500
- Google Business Profile setup or cleanup $250
- An extra page, a line of business or a second location $150
- Email set up on your domain $150
Ownership
You own it. Here is exactly what that means.
This is the part most vendors are vague about, so we will be specific. Three things make up your website, and all three belong to you.
Your domain is registered in your name
Not ours. Your agency is the registrant, the admin contact and the billing contact. We register new domains at cost, about $10 to $15 a year, and we do not mark them up. If you already have a domain it stays exactly where it is, we change two DNS records, and we touch nothing else. We will never ask you to transfer a domain to us.
Your code is yours
The site is standard HTML, CSS and JavaScript. No proprietary theme, no plugins that only work on our platform, no page builder that locks the layout to our servers. Any web developer in your town can open it and work on it.
Your content is yours
The words, the photos, the carrier list, the forms and the leads that come through them. Your quote requests go to your inbox. We do not sit in the middle of your leads.
Say you cancel in month seven
You email us and say you are leaving. No notice period, no exit interview, no phone call where we talk you out of it.
We send you a zip file with the complete site, and a plain English document telling your next developer how to put it back up.
We point your DNS wherever you tell us to point it, or we do nothing and you point it yourself.
Your domain does not move, because it was never ours. Your email keeps working, because we were never hosting it.
Your last $99 covers the month you were in. There is no final invoice.
That is the whole exit. It takes about a day and most of that is waiting for DNS. We wrote it down here so you can hold us to it.
Why insurance agencies only
We only build for insurance agencies.
That is not a marketing position. It changes what shows up on your site.
We already know the vocabulary
We do not need you to explain what a certificate of insurance is, why an additional insured is different from a certificate holder, why the loss payee field matters, or why a customer calling about a lienholder needs an answer today. A general web designer bills you for the hour it takes to learn that, and still gets the form fields wrong.
We already have your carrier list
Your appointments are in the state registry. We pull them, put them on the site with a claims phone number for each, and send you the list to correct. You do not have to type it out.
The site is built around the six things people actually call you about
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They want a quote
A form that asks what you would ask, and lands in your inbox complete.
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They need a certificate of insurance
A request form with holder, address and job details, so nobody has to call back for the missing field.
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They need to report a claim
Their carrier’s claims number, on the site, at 11pm on a Sunday, without them having to find their card.
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They are changing something
New car, new driver, new address, new mortgage company. A form, not a phone tag chain.
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They want to pay
Direct links to each carrier’s payment portal, so the call ends before it starts.
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They need proof of insurance
ID cards, evidence of property, the documents a lender or a landlord is asking for today.
A site built by someone who has never worked with an agency puts a contact form on the contact page and calls it done. Every one of those six calls still comes to your desk.
One thing we will never do
Your site describes what your agency does. It does not tell anyone what coverage they need, what limits to carry, or whether they should buy flood. That is your licence and your judgment, not our copywriting. You review every page before it goes live.
How it works
Five steps, five business days.
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A 30 minute call
We open your current site next to the version we built for you, usually on a phone, because that is how your customers see it. You decide. There is no proposal and no second meeting.
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You pay $1,500 and fill in one form
A card payment link, and an intake form that takes about 20 minutes. Your team, your hours, your lines of business, your photos, anything you want said a particular way. The five day clock starts when that form comes back, not when you pay. If you take a week to find the staff photos, the clock waits for you. That is the honest version.
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We build it. Days one to three
Six pages written from your material, your carriers loaded in, the forms wired to your inbox, the search setup done. You do not need to be available. We will email once if something is genuinely unclear.
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You review it. Day four
You get a private link. Read every page. Mark up whatever is wrong, in an email, as long as you like. This is your revision round and we would rather you use it properly than be polite. We make the changes the same day or the next.
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It goes live. Day five
If your domain already exists, we change two DNS records and it is live within the hour. Your email is not touched. If it is a new domain, it is registered in your name and live immediately. Your $99 a month starts on launch day, not before.
The honest timeline note
Five business days is the build, and we hit it. What can add time: waiting on photos and staff bios from you, waiting on a login from an old developer who is not answering, or a domain sitting at a registrar with a transfer lock and no working contact email. None of those are common, and we will tell you on day one if we see one.
The other half
The site is the front door. There is a receptionist behind it.
We are the same team behind InsuraMate, an AI front office for independent agencies. It answers your phone 24 hours a day, finds the caller in your management system, takes quote details, issues standard certificates start to finish, and routes claims to the right person. The website and the front office fit together: the quote and certificate forms on your site feed the same place the phone calls do, so a request at 2am is handled the same way as one at 2pm. You do not need it, and this page is not selling it. If you want to see it, it is at insuramateai.com, and if you take it, the $1,500 website build fee is waived.
Questions
The ones we actually get asked.
Who owns my domain?
You do. Your agency name is on the registration as the registrant and the admin contact. If it is a new domain we register it in your name at cost, about $10 to $15 a year, with no markup. If you already have one, it stays where it is and we change two DNS records. We will never ask you to transfer a domain to us, and we could not hold it hostage if we wanted to.
What if I already have a website?
Most agencies we work with do. We build the new one at a private preview address while your current site stays up and working, exactly as it is. Nobody sees the change until you approve it. On launch day we point the domain at the new site, which takes an hour. Your old site does not have to be deleted.
Can you keep my email working?
Yes. Your email is not affected, because we do not touch it. Email runs on separate DNS records from your website, and we change only the two that point at the website. If you are on Google Workspace or Microsoft 365 today, you stay on it, in your own account, with your own billing. The technical reason we cannot take your email down is worth knowing: we do not have access to it.
What if I want to leave?
Email us. We send you the complete site as a zip file plus instructions for your next developer, we point the DNS wherever you say, and we stop billing. Your domain never moved, so there is nothing to reclaim. No notice period, no exit fee, no final invoice. The whole thing takes about a day.
Do you write the words, or do I?
We write them. You correct them. We start from your current site, your Google Business Profile, your carrier appointments and a 20 minute intake form, then write all six pages. You get a draft to mark up before anything goes live, and most agencies change a handful of things: how the founder’s story is told, which lines to lead with, a phrase a carrier is fussy about. If you would rather write a page yourself, send it over and we will use it as it is.
Is this AI?
Partly, and we would rather say so than have you find out. We use AI to do the first draft and the repetitive build work, which is exactly why $1,500 buys something that used to cost $5,000. A person reads every page before you see it, you read every page before it goes live, and nothing about your agency is invented. We do not publish a claim about your agency that did not come from you, your current site, or the state registry. If you spot something that reads like it was written by a machine, tell us and we will rewrite it.
Who are you?
Insurance Agency Sites is run by InsuraMate Inc, a Delaware company. We build software for independent insurance agencies, and our other product is an AI front office that answers agency phones. We started building websites because we kept opening agency sites during sales calls and finding they had no quote form, no certificate request, and a copyright line from 2019. You will deal with the same two people the whole way through.
What is not included?
Being specific saves us both a call. Not included: logo design and branding work, a blog or ongoing content writing, paid advertising and Google Ads management, ongoing SEO campaigns, email marketing and newsletters, social media, custom software, direct integrations into your management system, and photography. Some of those we can point you at someone for. The Spanish version, a Google Business Profile cleanup, extra pages and email setup are add-ons with published prices.
What does the $99 actually cover?
Hosting, the SSL certificate, daily backups, uptime monitoring, security updates, your domain renewal at cost, and small changes by email inside two business days. Small means text, photos, staff changes, hours, phone numbers, carriers, adding a document. A new page or a new line of business is $150. Rebuilding the site is not a small change, but after three years we will refresh the design at no charge, because a site that looks like 2026 in 2029 is our problem too.
Do I have to sign a contract?
No. There is a one page agreement that says what we build, what you pay, and that you own it, and it is written in plain English you can read in two minutes. The $99 is month to month. There is no minimum term, no auto renewing annual plan, and no notice period.
How many agencies have you done this for?
Ask us on the call and we will tell you the real number and show you every one of them. We would rather you talk to a live client than read a testimonial we picked.
$1,500 to build. $99 a month. Live in five business days.
Book thirty minutes and we will show you your own site, already built, before you pay anything.